Integrated Marketing Edmonton | Daily Update — November 9, 2022 — Integrated Marketing Edmonton

Integrated Marketing Edmonton
6 min readNov 9, 2022

Becoming an entrepreneur is a dream for many. But, it remains just a dream for the vast majority. Full Story: Forbes

The Six Segments Of Your Marketing Budget

It requires a great deal of work to budget, measure and analyze your marketing strategy to understand where resources should be spent. Full Story: Forbes


The link between consumer interest and expenditure is not inevitable if companies fail to demonstrate added value. Full Story: Ad Age

14 Ways To Prepare For The Future Of Video Marketing

Regardless of the medium or the age of the audience, telling a story is one of the fastest ways to intrigue, inform and influence people. Full Story: Forbes

The Role Of Marketing In Today’s Executive Decision-Making Ecosystem

Great companies have great leadership: not just in the CEO’s seat, but across the entire C- suite. Full Story: Forbes

The New SaaS Startup Strategy (And Why Marketing Starts On Day One)

There are a few other steps in there, but you get the drift. Marketing traditionally has been the last priority for startup founders. Full Story: Forbes

How much should a B2B software startup spend on marketing?

Executing a startup idea is one thing, but getting people to believe in, pay money and want to work for it is another — that’s where marketing comes in. Full Story: Sifted

Stop wasting money on influencer marketing

Fringe cultures and outlier groups have always been present but, for the first time, these communities are coming together in unprecedented ways. Full Story: Campaign US

Social Media Analytics: A Guide To Get Started

Learn more about your social media marketing and advertising efforts with social media analytics. Full Story: Search Engine Journal

How to Choose the Best Colors for Your Social Media Graphics

Are you looking for ways to make your business stand out on social media? Want to learn the best colors to use to appeal to your target market? Full Story: Social Media Today

Pinterest takes up social media negatives like doomscrolling in campaign

Pinterest’s emotionally driven campaign comes at a time when social media is under fairly consistent scrutiny for its potentially negative impacts on mental health, often credited to its addictive nature. Full Story: Marketing Dive

6 Social Media Norms That Businesses Should Follow

Social media has become such a powerful platform that can be used for multiple purposes, including marketing. Full Story: Daijiworld

As a potential recession looms in the next year, you’re probably nervous about marketing

Supply chain issues lead to mobile app vulnerabilities

A new study from Symantec’s Threat Hunter team looks at how upstream supply chain issues can make their way into mobile apps, making them vulnerable. Full Story: BetaNews

Facebook Is Shutting Down Its Gaming Mobile App In October

Facebook is shutting down its dedicated Gaming app for Android and iOS. Full Story: Android Headlines

How to Develop a Seamless CX for the Omnichannel Shopper

Whether they’re shopping via mobile app, website, social media or in-person, consumers expect a seamless and consistent experience when interacting with a brand. Full Story: Total Retail

Redefining retail: payments shape the future of commerce

On top of that, we have also entered the age of the mobile shopper. Full Story: The Paypers

Digital billboards: The new star of the OOH town

OOH industry observers are unanimous that digital billboards have emerged to be an effective canvas with data capabilities. Full Story: Exchange4media

What is Digital Signage and How It Helps to Communicate

As the popularity of dynamic digital information rises, businesses of all sizes are implementing interactive and massive digital signs. Full Story: Critical Hit

Email Marketing Is Still the Best Way to Build a Loyal Customer Base

This service makes automated email marketing campaigns easy and effective. Full Story: Entrepreneur

11 Best Email Marketing Platforms and Tools for Creators and Startups(2022)

Email marketing platforms are software applications that enable businesses to create and manage their email marketing campaigns. Full Story: Causeartist

Understanding Ecommerce Fulfillment Needs and Top 5 Services

If you have an ecommerce business or a bricks and mortar business that also sells items online, you know that one of the biggest challenges (after making the sale) is getting the item your customer purchased delivered to them quickly and smoothly. Full Story: Nav

5 Ways to Lower Shopper Hesitations in Ecommerce Customer Journey

In rough economic times, here are some ways to lower shopper hesitation in the digital customer journey. Full Story: CMSWire

Best PR Agencies and Firms for 2022 — Top 10 Reviewed

As an industry estimated to exceed $129 billion by 2025, businesses of all sizes are turning to the best PR agencies for specialized help managing their public image. Full Story: Business 2 Community

Keyboard shortcuts for PR pros

There is no shortage of resources to help PR pros be better and faster at their jobs. Want to be a stronger writer? Full Story: PR Daily

5 Best Market Research Tools

It’s customary to have questions in mind before releasing a new product. Full Story: ReadWrite

Everything you need to know about custom web development

Custom web development can be a great option for businesses that need more than just a basic website. Full Story: KnowTechie

8 Web Development Trends to Follow

Since the inception of the internet in 1983, many web development tools have been introduced to simplify complex processes that would otherwise. Full Story: DevOps

Why the answer to rising customer expectations lies in the email inbox

Email remains a customer-centric channel, with marketing automation letting brands personalise their customer experience — at scale — while learning more about their audience. Full Story: Econsultancy

Top Innovative Artificial Intelligence (AI) Powered Startups Based in the Netherlands

Artificial Intelligence (AI) is expanding worldwide, and many unique and exciting startups are trying to solve real-world problems using AI. Full Story: MarkTechPost

3 Ways Partnerships Can Drive Better Marketing Analytics and ROI

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Full Story: AdExchanger

The contribution of Data Analytics

Data analytics can help organizations do everything from tailoring a marketing pitch for a single customer, to identifying and mitigating risks for their businesses. Full Story: CEOWORLD magazine

Branding: What is New in an Ever-changing World?

Let’s discuss branding and why it is so vital today! Full Story: Digital First Magazine

10 Websites And Brands You Didn’t Know Are Owned By Amazon

Amazon is a business giant, but consumers may not realise that these brands, including IMDb and Goodreads, are owned by Jeff Bezos’ company. Full Story: Screen Rant

New Voice-Assistant Device Built for Mechanics

“We believe this will power shops around the world,” Kim Conti says of Ortho, a new voice-assistant device for auto technicians. Full Story: WardsAuto

Originally published at on November 9, 2022.



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