Integrated Marketing Edmonton | Daily Update — May 11, 2022

5 Content Marketing Strategies For Law Firms

Behind every successful enterprise is a set of well-planned and well-implemented marketing strategies. Full Story: Forbes

3 Ways To Use Your B2B Marketing Budget In 2022

The beginning of a new financial year means new marketing budgets, but what should you invest in? Full Story: Forbes

Getting Account-Based Marketing Right in EMEA: 5 Features of ABM Done Well

It doesn’t help that ABM is not well understood in region. ABM is more than a marketing initiative to target a few select accounts with messaging. Full Story: TechTarget

The Single Most Effective Marketing Tactic — That Modern Marketers Ignore

Have you jumped on the TikTok bandwagon after hearing how quickly and easily people were gaining followers, views and likes? Full Story: CMSWire

Four Digital Marketing Tips For Nonprofits

Skillful digital marketing can influence opinion leaders, politicians and the general public to push for changes that’ll benefit your nonprofit’s cause. Full Story: Forbes

How To Tell Compelling Stories In B2B Marketing

Trying to make sense of the world around us is a part of human nature. That’s why we love stories. It’s easy to find lots of storytelling examples in B2C marketing campaigns, but what about B2B? Full Story: Forbes

What is Omnichannel Marketing and Why is it Important for Small Businesses?

Omnichannel marketing is a business strategy that relies on several different types of content distributed across various media for the purposes of building brand awareness and driving revenue. Full Story: Small Business Trends

5 tips for cutting down on social media

Social media can connect you to friends and family, bring you the latest and most important news, and help you discover art, opinions, and places you would otherwise never have come across. Full Story: Popular Science

The 7 principles of authentic social media

Showcasing that differentiator means going beyond a business-centered approach on social media and recognizing that being human is good for the business, he explains. Full Story: CUNA News

Twitter Implements New Rules to Limit the Reach of Duplicated Tweets

These have become increasingly common beneath crypto project tweets, with comments like ‘Nice project’ and references to ‘to the moon’ and the like. Full Story: Social Media Today

Which Social Media Platform Is Suitable for you?

When I was first told that in order to attend major film festivals I would have to build my social media platform, I was a social media hater. Full Story: Raindance Film Festival

5 Automotive SEO Best Practices For Driving Business In 2022

Check out the latest automotive SEO trends that will help your dealership or auto brand get found in search this year and beyond. Full Story: Search Engine Journal

How-to guide: Create a sustainable, high-performing SEO and content strategy

In this guide, learn how to create a strategy built for performance and aligned with consumer intent. Full Story: Search Engine Land

3 Things All SEO Beginners Must Do to Succeed

SEO, short for search engine optimization, has become one of the hottest new areas to succeed in when it comes to acquiring and securing a digital audience. Full Story: IT News

Low Conversions May Indicate That It’s Time For An SEO Audit

It’s rare for modern businesses to not make use of search engine optimisation (SEO) as part of their marketing strategies. Full Story: Scoop NZ

Six tips for choosing the best mobile app development service

Mobile devices and applications have entirely altered our way of life, and now we can’t imagine life without them. Full Story:

Build Mobile Apps Without Any Design Skills

This program offers an intuitive app development environment that makes it easy to build and manage apps without any technical expertise. Full Story: MySA

Dating app owner sues Google over monopolistic practices

Tinder owner Match Group said it has filed a lawsuit against Alphabet’s Google to obstruct the tech giant from removing its apps from the Play Store. Full Story: The Hindu

Google will phase out the Android Auto mobile app in favor of Google Assistant

Google has stated that it would discontinue its standalone “Android Auto for Phone Screens” app beginning with Android 12. Full Story: Bollyinside

How to make sure you’re getting real value from your SaaS provider

Software as a Service products are vitally important to digital signage platforms. But are users really getting the best ROI from their SaaS providers? Full Story: Digital Signage Today

What Is Digital Signage? Using a Modern Message To Take Your Marketing to the Next Level

Have you noticed how much digital signage you see on a daily basis? Full Story: Software Advice

Email Is Still King (and 4 Other Big Insights Into Effective Tech Marketing)

Gartner recently released interesting an analysis on effective tech marketing. What do the findings mean for entrepreneurs and small business leaders? Full Story: Entrepreneur

Four Common Reasons Marketing Emails Fail (And What To Do Instead)

Are you having trouble keeping your email subscribers engaged? If so, you’re not alone. Full Story: Forbes

E-commerce and Social Media: A Changing Role

Social media has become a significant player in e-commerce, and it’s not just because it’s the platform of choice for millennials. Full Story: Real Business

Why E-Commerce Is Becoming More Like Uber

There are a lot of given norms we automatically take for granted until they’re taken away. Full Story: Forbes

Cross-Agency Collaboration: The Future Of Public Relations

The message is that all things are created twice-first in our minds and then when they are created in the physical world. Full Story: Forbes

14 Top Strategies Brands Can Use To Get Free PR

A great way for a business to gain exposure and build credibility among members of the community where it is located is to get covered by the local news media. Full Story: Forbes

Marketers, investing in market research is not superfluous

Investing 5% of your budget in market research is not superfluous, it’s key to understanding customers, serving them better and growing your business. Full Story: Marketing Week

What Is Retargeting and How Does It Work?

In the business world, retargeting is a digital marketing technique that uses sophisticated methods for increasing your brand exposure to anyone who has visited your website in the past. Full Story: RealtyBizNews

Should You Abandon AMP? 4 Considerations To Help You Decide

With AMP seemingly on the way out, we outline the pros and cons to help you consider whether an alternative is more appealing. Full Story: Search Engine Journal

Success In The PPC Automation Age: A Paid Search Marketing Roadmap

Learn what challenges to overcome, opportunities to pursue, and skills to develop to be a successful PPC marketer in the age of automation. Full Story: Search Engine Journal

AI Leveraged by SMBs to Reshape Their Businesses

As many companies seek efficient ways to improve productivity, AI has emerged as the obvious answer. Full Story: Digital Journal

The Top Five Key Data Visualization Techniques to Utilize Right Now

Data visualization is a graphical or visual representation of a large amount of data in the form of charts, graphs, and maps which helps analyze the data by identifying the patterns and trends following the data. Full Story: Solutions Review

Gartner’s Decision Intelligence Trend Is Taking Off. What Took So Long?

… Gartner changed decision intelligence from a vague marketing term to an … especially data-centric solutions like business intelligence… Full Story: Forbes

What is Branding?

There are brand gurus who say, “We can envisage a day when the marketing notion itself will become obsolete, to be replaced by a new concept called “branding.” Full Story: NewsBreak Original

These 4 Elements Are Key to Branding Your Business

In today’s world of rapid startup growth, branding your company is essential to stand out from your competitors and find success. Full Story: Entrepreneur

Google I/O 2022: What we expect and how to watch

The annual Google I/O conference kicks off today. As in previous years, those who wish will be able to watch the video broadcast of the event. Full Story:

Originally published at on May 11, 2022.




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Integrated Marketing Edmonton

Integrated Marketing Edmonton

We are an innovative marketing company that delivers complete & cost-effective solutions in Edmonton! #MarketingInEdmonton #EdmontonMarketing #EdmontonBusiness

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Integrated Marketing Edmonton | Daily Update — May 23, 2022 — Integrated Marketing Edmonton