Integrated Marketing Edmonton | Daily Update — May 10, 2022

4 Things Brands Should Know Before Tapping Into Gaming Influencer Marketing

A massive audience. Millions of eyeballs glued to screens. Captivated listeners taking in every word and completely immersing themselves for hours at a time. Full Story: Forbes

Stop Burnout: Why Micro-Habits Matter In Marketing

Marketers are facing more scrutiny than ever before. Full Story: Forbes

4 Steps to Elevate Your Marketing and Reel in Results

Marketing evolved at an unprecedented speed during the pandemic. Technology created a massive digital transformation. Full Story: Delaware Business Times

Here’s Your B2B Multichannel Full-Funnel Strategy In 5 Simple Steps

This 5 step guide shows marketers how to unlock the benefits of an effective B2B full-funnel marketing with multichannel strategy & tactics. Full Story: Search Engine Journal

A Guide To Marketing Attribution

Many data-driven companies are assessing the performance of their digital channels holistically with marketing attribution tools and software. Full Story: Forbes

Forget everything you know about influencer marketing and start from scratch

Influencer marketing has evolved and so must your approach. Here’s what you need to do to make this powerful approach work as part of your full-funnel marketing strategy. Full Story: The Drum

Making The Most Of Local Marketing Opportunities And Tactics

Multi-unit franchisees with strong local marketing strategies are the master formula for successful franchise concepts. Full Story:

How Social Media Impacts Consumer Buying

The powerful effects of social media on businesses and brands have been proven. Full Story: Forbes

Social Media Influencers: The Next Big Thing In Automotive Marketing?

As disruptive as the next 10 years will be in terms of vehicle design and engineering, the upheaval in areas like automotive marketing and brand building will be even greater. Full Story: Forbes

Leaving Twitter? Here are 5 alternative social media platforms for creatives

Unless you’ve been living under a rock, you’ve probably heard that Elon Musk will be forking out a healthy $44 Billion to buy Twitter later this year. Full Story: Creative Bloq

Social Media — Is it worth it?

Evaluating your social media results is an important part of your marketing efforts. Full Story: Nursery World

Baseline analysis for your SEO strategy

Having a proper benchmark of where your SEO campaign started will help you evaluate your progress. Here’s how to find the data you need. Full Story: Search Engine Land

Enterprise SEO Buy-in: 7 Essential Tips For Winning The Long Game

It will always be challenging to get buy-in for SEO work, especially at the enterprise level. Learn how to make allies and win support here. Full Story: Search Engine Journal

Tips For Creating A Successful SEO Mentorship

An SEO mentorship can be a rewarding and career-changing experience. Here are tips to help you facilitate a win-win relationship. Full Story: Search Engine Journal

How Search Engine Results Can Be Distorted

Search providers such as Google are able to increase their ad revenues by distorting the search results delivered to users. Full Story: Mind Matters

How Mobile Marketing Can Increase Your Window Cleaning Service

Mobile marketing is one of the most effective strategies to gain leads and customers. This strategy can boost your window cleaning service’s revenue when done right. Full Story: RealtyBizNews

YouTube Expands its ‘Pre-Publish Checks’ Tool to the Mobile App

After first launching it on desktop last March, YouTube is now bringing its pre-publish checks tool to the mobile app as well, which will make it easier for those uploading their content on the go to ensure that it’s fully eligible for monetization before they post. Full Story: Social Media Today

Automate mobile app testing with Native Mobile Grid

Applitools announced the general availability of Native Mobile Grid. Full Story: App Developer Magazine

How to Edit Your Videos With the InShot Mobile App: A Complete Guide

Once in the editing screen, you can add more videos by tapping the + icon on the bottom left. To replace the video, tap it to select it, and… Full Story: MakeUseOf

‘World-first’ digital signage units clean the air we breathe

A BrightSign player is part of a DOOH screen unit with regenerative air filters made from moss installed in Switzerland, with more to come around the world. Full Story: AV Magazine

How OOH can battle climate change

The effects of climate change continue to be under the microscope with companies shifting their priorities to take an eco-friendlier approach. Full Story: Digital Signage Today

How to Start a High-Converting Email Marketing Series for Your Startup

One of the biggest challenges every startup faces is to build a loyal and engaged audience. Email marketing series can help with that. Full Story: ReadWrite

Review: How GMass Makes Email Marketing a Cinch for Small Businesses

Small business owners stand to benefit from the fast and easy-to-use features provided by the bulk email service GMass. Full Story: ReadWrite

How to Use Psychology in E-Commerce

Every e-commerce click is driven by human emotions, instincts, and perceptions. Full Story: MarketingProfs

Amazon’s growth expected to slow, dragged by higher costs, e-commerce slump

Tech giant, which soared from pandemic buying, faces decelerating sales and cost increases from labor, inflation and supply-chain issues. Full Story: Mint

Reactive PR and case studies: why it works

In digital PR and content, reactive PR is not only a great link-building exercise, but can also help to form long-lasting relationships with relevant journalists and publications. Full Story: The Drum

Trust journalists to have a good approach to PR

Online media consumption has taken on a form that is less compatible with the traditional news reporting ecosystem as time goes on, says Sam Spiller, tech copywriter at Clockwork. Full Story: Media Update

Market research spending fell in early 2022

Market research budgets declined in the first quarter of 2022, the first contraction in research spending since the second quarter of 2021… Full Story: Research Live

Top 10 Trusted Web Development Companies in USA 2022

Web development firms in the USA provide the most amazing web development solutions integrated with trending technologies. Full Story: Hindustan Times

Hyper Effects Launches Website Development Service for Small Businesses

Hyper Effects is a website designing company situated in Washington. Full Story: EIN News

How AI Will Shape the Future of Business & Marketing

As the well-known proverb goes, “Necessity is the mother of invention.” Full Story: Analytics Insight

Top 10 AI Powered Business Intelligence Platforms to know in 2022

Data Analysis is the most important part in the digital transformation of data. Full Story:

How Entrepreneurs Can Improve Sales Forecasting With Business Intelligence

Skyrocketing sales and profits is one of the primary goals of any business owner. Full Story:

Understanding the “Why” Behind the Contract Management Process

How to drive ROI by understanding the WHY behind contract agreements. Full Story: JD Supra

When Everyone Is Talking About Your Brand, Know Who Matters

About two years ago, my advertising agency evolved into a software startup, analyzing data across platforms. Full Story: Adweek

How to Use Small Media to Build Your Brand

Your job as a new company is to get your brand everywhere in the least amount of time. Full Story: Entrepreneur

Alexa vs. Google Home: Which smart assistant is best?

Who wins the battle for the best smart voice assistant? Full Story: Good Housekeeping

Originally published at on May 10, 2022.




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Integrated Marketing Edmonton

Integrated Marketing Edmonton

We are an innovative marketing company that delivers complete & cost-effective solutions in Edmonton! #MarketingInEdmonton #EdmontonMarketing #EdmontonBusiness

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