Integrated Marketing Edmonton | Daily Update — March 4, 2022

Integrated Marketing Edmonton
7 min readMar 4, 2022


Marketing Trends in the Post-Pandemic Business Environment

There is no wishing away the changes of the last two years. Full Story: Entrepreneur

10 effective and budget-friendly marketing ideas for small businesses in 2022

Marketing is an important part of growing a business. It is the way to build brand awareness, connect with potential customers, and ultimately make more sales. Full Story: Alibaba Seller

Is the Traditional Marketing Funnel Dead?

How the flywheel strategy is giving a trusty relic a run for its money. Full Story: Water Quality Products

Eight Tips For Building A Winning Account-Based Marketing Strategy In 2022

When it comes to account-based marketing strategy, it’s important to lay the groundwork for all leadership members’ understanding-as the way to go about ABM is together. Full Story: Forbes

4 Tips To Turn Big Data Into Marketing Revenue

Companies use big data to analyze their customer base and explore opportunities in their market space. Full Story: Analytics Insight

Is It Time to Rethink the Way We Measure B2B Marketing Success?

One topic that came up was how we measure whether we’re doing a good job or not. Full Story: CMSWire

The Startup Marketing Challenge: Why Full-Funnel Marketing Can Be Counterintuitive But Necessary

A marketing funnel is a useful tool for marketers to strategize how to reach and move customers through different stages of their consumer journey … Full Story: Forbes

What Is The Right Age To Let Kids Use Social Media?

Is there a right age to begin using social media? Full Story: Forbes

How Social Media Can Help or Harm in Times of Disaster

Too much social media can increase anxiety, but there are constructive uses too. Full Story: Psychology Today

10 ways to build your brand on social media

Many brands have an active social media presence, but there are ways to further grow a brand’s online presence. Full Story: Jacksonville Journal-Courier

5 Steps for Building Your Personal Brand on Social Media

Social media is one of the most powerful digital marketing tools available today, and we all know we need to be using it. Full Story: JD Supra

Use These 3 SEO Metrics To Measure Your Content Marketing ROI

How can you prove that your content is successful? You’ll definitely want to incorporate these 3 SEO metrics into your reporting. Full Story: Search Engine Journal

How Google Trends Improves SEO

Google Trends provides invaluable insight into how people search for a particular topic. Full Story: Practical Ecommerce

WhoIs Information: Is It A Google Ranking Factor?

Does WhoIs information — or using domain privacy — have any SEO implications? Learn what the experts say about WhoIs as a ranking factor. Full Story: Search Engine Journal

How Can I Build On SEO Knowledge To Be Better In PPC?

Don’t keep SEO and PPC siloed. Navah Hopkins answers a reader’s question about where SEO and PPC align and can empower each other. Pay-per-click (PPC) advertising and search engine optimization (SEO) often end up siloed. Full Story: Search Engine Journal

Here are the top mobile marketing trends for 2022

Consumer engagement and hyper-personalisation are expected to remain key factors in a changing digital world. Full Story: Gulf Business

ASO: the foundation of mobile marketing

When it comes to mobile marketing, app developers often find the process of figuring out what marketing channels feed into different funnels confusing, and at times, daunting. Full Story: Mobile Marketing Magazine

This Mobile App Helps Non-Native English-Speakers Craft A Confident, Bold Voice

Behind every person’s voice lies a story of where they come from. Full Story: Forbes

Twitter testing a dedicated Podcast tab on mobile app

There is currently no word on when Twitter plans to introduce a Podcasts tab to its mobile app. Full Story: News9 Live

PDOOH: A Marketing Term Entrepreneurs Should Know

PDOOH is quickly becoming an option that entrepreneurs and small businesses should consider. Full Story: Entrepreneur

Three screening tips to ensure a successful spring start-up

Starting the production season off on the right foot doesn’t have to be stressful. Full Story: Pit & Quarry

Best five email marketing solutions for your e-commerce business

As an e-commerce business, it’s important to keep up with the latest trends and methods in promoting your company online. Full Story: Retail Technology Innovation Hub

Why automated and personalised email marketing is important?

Email marketing as we know, continues to be a very cost-effec .. Full Story: Economic Times Brand Equity

Should live streaming be part of your social ecommerce strategy?

Social media has come a long way since the beginning of the pandemic and has grown in line with new expectations and demands that have come off the back of COVID-19 restrictions. Full Story: Global Banking & Finance Review

Best Buy’s Offerings Look Too Much Like Amazon’s

Early Thursday, the consumer-electronics retailer reported weaker-than-expected revenue for the three months ended in January. Comparable store sales fell by… Full Story:

4 Reasons Why You Should Hire a Small PR Agency

The decision to trust your brand and company reputation to an outside company can be a bit terrifying. Full Story: Entrepreneur

5 Things To Do To Be Media-Ready Before Launching A PR Campaign

If you want to go fishing, it’s essential to know how to hook a fish. But that’s not enough. Full Story: Forbes

Five Questions That Will Make Market Research Work For You

Before conducting market research, you should have an idea of what you want to know from your market. Full Story: Forbes

All major browsers assemble for the first time to improve web development

Apple, Microsoft, Mozilla, and Google are working together to reduce the pain points developers run into when building experiences for multiple browsers. Full Story: IT PRO

Five reasons why your website is not driving enough conversions

You’ve been pouring your heart and soul into your website, but you’re not seeing the conversions you want. Full Story: Media Update

3 Ways to Use Marketing Automation to Improve CX

Retailers are constantly looking to improve the customer shopping experience. Full Story: Total Retail

Top 5 Digital marketing automation tools

Digital marketing automation is the practice of enhancing social interactions using automated tools. Full Story: MarTech Cube

Top 10 Web 3.0 Marketing Strategies to Follow in Your Business

A Web 3.0 environment enhances the user experience by providing rich and interactive advertising opportunities. Full Story: Analytics Insight

Increasing the Effectiveness of DSM Program Marketing Using AMI Analytics:

​As the power system becomes more distributed — and electric technologies are increasingly embraced — utilities are relying on customers to be true partners in ensuring a resilient and decarbonized grid. Full Story: Utility Dive

Bridging The Last Mile Of Customer Experience To Differentiate Your Brand

​When I went shopping this past holiday season, I was shocked. I traveled and shopped in multiple cities, and few brands-even those I shop with frequently-seemed to know anything about me. Full Story: Forbes

What Is Your Brand Saying About You?

Growing a brand is a journey. Do it right, and you’ll be rewarded. Full Story: Forbes

Alexa’s New ‘Check My Symptoms’ Feature Offers Voice WebMD Guidance

Amazon has introduced a new Alexa feature to help users who aren’t feeling well determine the reason for their condition. Full Story:

Originally published at on March 4, 2022.



Integrated Marketing Edmonton

We are an innovative marketing company that delivers complete & cost-effective solutions in Edmonton! #MarketingInEdmonton #EdmontonMarketing #EdmontonBusiness