Integrated Marketing Edmonton | Daily Update — March 11, 2022

How To Stay Ahead Of The Changes In Marketing Development Fund Management

A shift is occurring with how vendors are managing their marketing development funds. If you have not experienced this yet, you are likely to in the very near future. Full Story: Forbes

Attracting Top Talent: How To Successfully Leverage Recruitment Marketing

There’s no way around it-the workforce is undergoing a massive transformation. Full Story: Forbes

Marketing: The power of influencer marketing

Just a refresher from last week: An influencer is someone who has built an audience and community around a specific niche. Full Story: Business Record

How To Start A Clothing Business: Everything You Need To Know

If you have a passion for fashion, starting a clothing business might be a great way to turn your skills and creativity into a career. Full Story: Forbes

5 Ways To Grow Business Value Through Analytics

Many organizations are challenged with scaling analytics to reach every employee and/or realizing the full value of their analytics investments. Full Story: Forbes

How To Secure Data In A ‘Need-To-Share’ Business Environment

For decades, data was siloed and locked away, and there were limited reasons for accessing this valuable asset, let alone sharing it. As such, data security was a relatively straightforward process: Full Story: Forbes

Why ‘Great’ Is a Terrible Response to ‘How’s Business?’

As a financial advisor, when the markets become volatile, you start to get certain questions more often. Full Story: Wealth Management

Instagram Stats that Every Social Media Manager Should Know

If you’re considering whether Instagram is a fit for your business, this may help. Full Story: Social Media Today

The social hack — four tips to better your social media management

Social media management can be a rollercoaster — one day you are on top and the next you are heading for the ground. Full Story: Media Update

Social Media Is Broken, and It’s Only Splintering Further

With the launch of yet another new social media platform — Donald Trump’s blatant right-wing Twitter clone Truth Social. Full Story: Paste Magazine

How to Create Compelling Images for Social Media Campaigns

Are you currently working on one or more social media campaigns and do you want to include images? Images help to grab the attention of people, they can increase traffic, and add weight and authority to the campaign. Full Story: Warrington Worldwide

Why Are SEO Prices And Timeframes So Elusive?

Your smartwatch can calculate your body temperature and blood saturation levels. Full Story: Forbes

WWW Vs. Non-WWW: Is It A Google Ranking Factor?

Does www matter for SEO or not? In this chapter, we’ll determine if using or excluding www in your domain is a Google ranking factor. Full Story: Search Engine Journal

How Psychology Can Boost Your SEO Strategies

There’s a strong link between psychology and search engine optimization (SEO). Full Story: Forbes

A Guide To 301 vs 302 Redirects For SEO

Here’s a simple explanation of 301 and 302 redirects, giving you an overview of the appropriate uses for each. Full Story: Search Engine Journal

How to reduce mobile data usage during WhatsApp voice calls

WhatsApp is one of the most popular messaging platforms across the globe. Although the app is primarily used for messaging, millions of… Full Story: Gadgets Now

Retail’s Watershed Moment: Here’s How to Get Ahead in the New Era

Over the last decade, the retail industry has undergone seismic shifts, from the social media boom to widespread adoption of smart devices. Full Story: Total Retail

Google sets its own shakeup to mobile ad IDs, promising less ‘blunt’ approach

Google is bringing its Privacy Sandbox initiative to the Android mobile operating system amid a period of heightened scrutiny toward how consumer data is collected online, according to a company announcement. Full Story: Marketing Dive

How mobile app usage data could reveal a person’s identity

The time a person spends on different smartphone apps is enough to identify them from a larger group in more than one in three cases say researchers, who warn of the implications for security and privacy. Full Story: Help Net Security

How has digital signage changed 2 years after COVID-19 hit?

The COVID-19 pandemic brought the world to its knees and left many industries scrambling, including digital signage. Full Story: Digital Signage Today

5 Ways to Drive Sales and Generate Engagement through Digital Signage

Restaurants nowadays are busier than ever, trying to find resources to re-engage customers following the pandemic setbacks. Full Story: Fast Casual

What is customer data management (CDM)? Definition, process and strategy best practices

Customer data management is defined as an enterprise process by which customer data is gathered, stored, updated, accessed and analyzed. Full Story: VentureBeat

5 Email Tips to Increase your Chances of Getting a Reply

With all due respect to apps that are trying to replace email, email is not going anywhere. Full Story: Inc. Magazine

Australian e-Commerce Is on the Grow

Australian e-commerce transactions are set to grow strongly over the next 5 years. Full Story: Payments Journal

The State Of Retail And Ecommerce Q1 2022

Morning Consult will start publishing a new quarterly report, “The State of Retail and Ecommerce,” that tracks evolving consumer shopping behavior and its impact on the industry’s future. Full Story: Alist Daily

Four Key Differences Between Crisis PR And Traditional PR

When it comes to public relations (PR) and crisis communications, all agencies are not created equal. Full Story: Forbes

How to approach metaverse PR: 5 lessons from the early internet

Start getting familiar with the metaverse today, and you’re more likely to be ahead of the curve than playing catch-up with competitors. Full Story: Fast Company

Automated Market Research 101: Why it’s the next big thing in marketing optimization

The past two years posed a drastic movement in all aspects of society, causing a ripple effect to markets across the globe. Full Story: BusinessMirror

AI-Powered Market Research: What Are the Benefits?

Today, the story is a lot different, and people are becoming less anxious about AI. Market researchers are definitely among those who have changed their thoughts on the true potential of AI. The AI revolution in the market research sector is undoubtedly something to be optimistic about. Full Story: Analytics Insight

What are the Main Advantages of Angular Software Development?

Businesses can no longer afford slow-running web pages, faulty functionalities in their mobile apps, and service outages in our digitally-driven world. Full Story:

HTML and CSS in Emails: What Works in 2022?

Arguably, one of the most exciting aspects of web development in recent years has been a significantly more consistent level of support for new HTML, CSS, and ECMAScript (JavaScript) standards amongst web browsers. Full Story: Designmodo

What are the marketing automation trends of 2022

The curtains have drawn on what was a transformational year. The world was in recovery mode, even though there were miles to be covered. Full Story: The Financial Express

How Robotic Process Automation is Impacting Key Industries

Necessity is considered one of the major reasons for invention. Full Story: Robotics & Automation News

Top 2022 KPI Tracking Strategies

Today, KPI tracking is but one part of many that deal with business intelligence (BI). But the practice of tracking performance has been around much longer than that-around 1800 years longer. Full Story: Forbes

Microsoft-owned LinkedIn Set to Acquire Marketing Analytics Firm Oribi

The world’s largest networking platform for professionals, LinkedIn is all set to acquire an Israeli startup Oribi. Full Story:

7 Tips To Make Your Business Stand Out

Your branding must be professional and consistent across all platforms, from your website to your social media pages to your marketing materials. Full Story: Shout Out UK

Brand Trivia Shouldn’t Be Treated Trivially

As someone who works in the marketing industry, you know your job is to help a brand influence its target market in such a way that they do three things: recall, act and influence. Full Story: Forbes

Voicebot Acceptance: Exceeding Customer Expectations

The technology for recognizing the words that a person says has achieved unprecedented accuracy. Full Story: Opus Research

Alexa Overload: Put an Amazon Echo in Every Room of Your Home

Putting an Alexa device in every room sounds excessive. Here’s why you should do it anyway. Full Story: CNET



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Integrated Marketing Edmonton

We are an innovative marketing company that delivers complete & cost-effective solutions in Edmonton! #MarketingInEdmonton #EdmontonMarketing #EdmontonBusiness