Integrated Marketing Edmonton | Daily Update — March 10, 2022

Integrated Marketing Edmonton
7 min readMar 10, 2022


12 Effective Tactics To Include In Your Search Engine Marketing Strategy

A product or a service can really only be effective and helpful to others if customers are able to find that product or service online. Full Story: Forbes

The Future of Marketing is Customer Obsession

When we speculate on the future of digital marketing, we usually begin with technology, channels, and platforms. Full Story: MarTech Series

How the world will be without digital marketing

For a minute, imagine if digital marketing were not around, would you? According to the author of this article, 99.9% of the world has never heard of a company that does not have a website. Full Story:

Using A Facebook Page vs Profile For Marketing Your Business

Which is best for your business, a Facebook Page or personal profile? Learn the differences and how to start and optimize your Page. Full Story: Search Engine Journal

Drive growth with Account-based marketing

E-commerce has been on the rise for years but has had explosive growth during the pandemic. Full Story: MarTech

How To Plan Out Your First Marketing Campaign

Running a new business and getting a marketing department off the ground can take a lot of effort and know-how. Full Story: Flagstaff Business News

Facing Giants: Can Independent Restaurants Win In Local Marketing?

Independent start-up restaurants fail at a high rate for a variety of reasons, from location to timing to stiff competition. Full Story: Forbes

Boost Your Social Media Marketing Reach With the Help of Your Members

Although it is crucial to keep programs, products, and services front and center for members and stakeholders, many association marketing budgets have been reduced since the start of the pandemic. Full Story: Associations Now

3 social media trends impacting marketing in 2022

The social media landscape has changed drastically. Here’s how marketers can prepare for the latest trends. Full Story: MarTech

Instagram Adds Stories Likes to Provide Insight on Viewer Engagement

Instagram has added a new, simple way for users to engage with Stories content with Stories likes, which enables you to ‘like’ any Story in your feed, and let the creator know, without having to start up a DM conversation. Full Story: Social Media Today

7 ways to promote yourself on social media without bragging

Self-promotion on social media has become integral to brand building but your followers could easily move on if they’re not getting something back. Full Story: Fast Company

Seven SEO Best Practices To Transform Your Business In 2022

Investing in search engine optimization (SEO) for your brand in 2022 is more than a necessity-it’s a priority. Full Story: Forbes

6 SEO Tips to Help Small Businesses Grow

Do you own a business? If so, you know that it’s important to do everything you can to make sure it succeeds. Full Story: The Zebra Press

Local SEO Guide For Ecommerce & Online Ordering

Learn how to increase conversions and online ordering via your business listing with these local SEO tips. Full Story: Search Engine Journal

3 ways to optimize internal linking

Links are one of the primary ways Google and other search engines understand and rank websites. Full Story: Search Engine Land

SMS marketing: Four ways to improve the success of your campaigns

How many times today have you picked up your phone and sent or read a text message? Full Story: SmartCompany

The Next Big Thing in App Idea 2022

Globally, people are moving to digital platforms to replace their brick-and-mortar businesses due to the predicted 935-billion-dollar mobile app development industry revenue by 2023. Full Story: CustomerThink

How to optimize your restaurant’s mobile app to bring in more revenue

The proliferation of mobile food ordering and delivery is showing no signs of letting up. Full Story: Nation’s Restaurant News

Expect These 7 Mobile Ad Trends in 2022

Last year brought about a significant number of changes affecting mobile advertising, and it looks like 2022 may be even more dramatic. Full Story: The Fast Mode

Getting the most out of DOOH inventory

Spring is finally on the way, so perhaps the spirit of the season can inspire you to breathe new life into campaign management. Full Story: Media4Growth

Best tactics for implementing a top-notch digital signage project

Chris Melito has spent the past two decades finding out what works and what doesn’t work in digital signage rollouts. Full Story: Digital Signage Today

How Email Deliverability Affects B2B Marketing Success Rates and How to Boost It

E-mail deliverability is of absolute importance to any business. There is a vast concern for e-mail deliverability which means e-mail is still king despite the proliferation of social media platforms for messaging. Full Story: TechFunnel

5 Things to Ask Yourself Before You Begin Email Marketing

Thinking about marketing emails for your business? Here are five things worth pondering before you hit ‘send’ for the first time. Full Story: Inc. Magazine

The Best Ecommerce Content for Twitter

Social media increasingly drives traffic and awareness to ecommerce brands. But effective social content varies depending on the channel. Full Story: Practical Ecommerce

Why Marketplaces Need to be Part of any Ecommerce Strategy

Whether a store owner is preparing to launch a new ecommerce website or has been selling online for years and has an established brand, online marketplaces should always be part of the strategy. Full Story: Retail TouchPoints

5 Things To Do To Be Media-Ready Before Launching A PR Campaign

If you want to go fishing, it’s essential to know how to hook a fish. Full Story: Forbes

A Rock Band You Can Look Up to for PR Inspiration

Rock legends can teach you a lot about making your clients legends. Full Story: Entrepreneur

AI-Powered Market Research: What Are the Benefits?

When AI and market research join forces, businesses can make better data-driven decisions. Full Story: Analytics Insight

Brands on the rationale behind the market research renaissance

As market research budgets enjoy their strongest performance since 2013, marketers discuss what the Covid-fuelled reinvestment means for brands. Full Story: Marketing Week

How to Know If You Need a Personal Website

There’s one right under the email address on her resume. Full Story: Little Rock Soiree

The Latest Trends on WordPress Website Development

WordPress is more popular than you would think. In fact, Manaferra found that WordPress powers a little over 43% of the web — imagine that. Full Story: Tech Guide

13 questions to ask digital experience platform vendors during the demo

If you’re not able to deliver the kind of speed and user experience you require to any or all of your channels, a DXP might solve these problems for you. Full Story: MarTech

CRM and Marketing Automation: how to make the most out of them

In a simple Google search on the main business software for customer relationship management, two names come up repeatedly: CRM and Marketing Automation. Full Story: Doxee

How data mining helps in business intelligence

Data is the life-powering proverbial blood that empowers the corporate economy of the 21st century. Full Story: Appinventiv

Is Business Intelligence Analyst the Right Profession for You?

Are you seeking a job that allows you to combine your passion for data analysis with your ability to effectively shape and support a company? Full Story: Analytics Insight

The impact of the image: how graphic design can elevate your brand

If you’re an entrepreneur trying to start or grow a business this year, you need a way to stand out from the competition. Full Story: Inside Retail

Cost Considerations For New Business Logos

The need for great logo design is ever-present. As business owners and startup launchers, we need a logo to introduce ourselves to potential customers, clients and partners, make them a promise and show them what to expect. In short, logos are really important. Full Story: Forbes

Amazon’s Alexa Was a Product of Secrecy

Orchestrated by Jeff Bezos, the company went to great lengths to conceal its plans for the voice assistant. Full Story:

How Voice Assistants are Evolving for the Enterprise

CMO at Pindrop discusses voice assistant trends in the enterprise, how organizations can utilize it and the hesitations of adoption. Full Story: My TechDecisions

Originally published at on March 10, 2022.



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