Integrated Marketing Edmonton | Daily Update — December 23, 2021

Avoiding the Pitfalls of Reactive Marketing

Now that digital is disrupting every industry and job function, it is no wonder marketing has become agile. Full Story: MarketingProfs

5 Ways AI Will Change the Digital Marketing Game in 2022

Today’s digital marketers are swimming in such a sea of data that sometimes it feels like you’re simultaneously drowning and treading water. Full Story: Entrepreneur

How to Build Lifelong Relationship With Content Marketing

In an age where your customers want instant gratification, relationships are more important than ever before. Full Story: Entrepreneur

15 Ways To Streamline Communication Between Marketing And Product Teams

It is said a good product will sell itself, but in an oversaturated and highly competitive market, that’s unlikely. Full Story: Forbes

5 trends we will see in Influencer Marketing by 2022

It is the time for micro and nano influencers. Full Story: Entrepreneur

The Five Things to Think About For Your 2022 Marketing Budget

This time last year I was telling anyone who asked my opinion to think long term: Don’t cut marketing spending. Invest wisely. Yes, times are scary, but it is the firms that lean into their brand and digital presence that are going to emerge in a better place than those that do not. Full Story: JD Supra

7 Ways To Leverage Data Science And AI To Upgrade Your Marketing Efforts

Data science coupled with AI or machine learning has been a buzzword for quite some time now and it’s everywhere! Full Story: Business Matters

Social media and dating apps have a serious identity problem

Every day, we hear of new cases where malicious actors steal identities — or create fake new ones — to commit fraud, spread misinformation for political and… Full Story: TechCrunch

12 Ways to Breathe New Life into Your Social Media Strategy Next Year

What’s one way a business can breathe new life into their social media strategy for the new year? Full Story: Business 2 Community

Five ways to attract learners through social media

The social media sphere keeps growing as more diverse platforms enter the big picture and start making their own impact on how people network. Full Story: FE News

3 Simple, Yet Effective Tips for Monitoring Brand Conversations on Twitter

Twitter has been my favorite social media platform for ages, and while some users find it difficult to navigate at first, no other app provides so much opportunity to be heard. Full Story: Social Media Today

12 Search Engine Optimization (SEO) Trends for 2022

The online search industry has taken a drastic shift from previous standards in recent years. For example, we have seen: Full Story: TechFunnel

All in One SEO Plugin Bug Threatens 3M Websites with Takeovers

A critical privilege-escalation vulnerability could lead to backdoors for admin access nesting in web servers. Full Story: Threatpost

How To Improve Your Business’s Online Visibility In One Day

You might’ve heard about the mythological “SEO in one day” strategy. … The truth is that search engine optimization (SEO) isn’t as difficult as it’s… Full Story: Forbes

Header Tags & SEO: How to Use Them to Better Structure Your Content

In the latest episode of Hack My Growth, we’re looking at header tags and their importance to SEO. Full Story: Business 2 Community

4 keys to developing a successful mobile app

With online buyers spending more time purchasing through mobile apps, companies need to develop apps that help customers. Full Story: Digital Commerce 360


Ever since cryptocurrencies took the financial world by storm, people from various walks of life are becoming increasingly interested in the vast trading opportunities this nascent asset class presents. Full Story: FinanceFeeds

Adobe launches Creative Cloud Express for simple, mobile media creation

Adobe’s latest addition to the Creative Cloud catalogue focuses on giving everyone from students to creative professionals a quick … Full Story: ZDNet

How to get the Bwin mobile app on your smartphone

Despite the fact that some people don’t feel the need to use a mobile betting app for Android and iOS, others like having access to those things. Full Story: Augusta Free Press

The Best Digital Signage Software(TOP-10) Worth to Use in 2022. Complete Guide

Digital signage software is an important tool for any business or organization today. Full Story: The Daily World

Untangling the Full Lifecycle of Digital Signage

Digital signage gives brands and retailers a way to represent themselves and engage with customers in public, digital form. Full Story: Fast Casual

Improve Your Email Strategy By Monitoring These 8 Email Marketing Metrics

Despite the fact that email marketing is one of the oldest forms of inbound marketing, it continues to be one of the most effective. Full Story: Business 2 Community

5 Email Marketing Automations Before the Holiday Season

Emailing is essential ahead of the holiday season. Full Story: PC Tech Magazine

Walmart Canada launches Interac debit payments for ecommerce shopping

“We know our customers want a seamless omnichannel shopping experience and we’re proud to offer it. Full Story: IT World Canada

5 ways to prepare your brand for international ecommerce

There are other ways ecommerce brands can experience rapid growth and success. Full Story: TechRadar

And Just Like That, Peloton Fires Back Following Public Relations Crisis

It’s said that whoever controls the narrative has the power. Full Story: Forbes

Leading With Empathy Is the Best Way to Avoid a PR Crisis

The recent PR crisis for is a lesson for all of us on the importance of empathy in leadership. Full Story: Entrepreneur

New research reveals marketing secrets of McDonald’s

An analysis into the social media marketing of McDonald’s has revealed some of the secrets of the fast-food giant, with concerns the tactics might exacerbate health concerns in some countries. Full Story: New Food magazine

Best Programming Languages for Web Development

Do you know which programming languages are preferred by developers worldwide? Full Story: Analytics Insight

The Most Popular React UI Component Libraries in 2022

While the base library of React is solid, there are multiple component libraries filled with valuable design elements for your React app or web… Full Story: SitePoint

Five Ways AI Improves Brand Marketing ROI

Artificial intelligence (AI) has revolutionized many industries, and marketing is one of the most compelling examples. Full Story: Forbes

Six B2B industries that should be leveraging marketing automation

It goes without saying that marketing automation software can benefit a range of businesses across a multitude of industries from tech to ecommerce. Full Story: B2B Marketing

Using AI-Based CDPs to Improve the Customer Experience

If marketing is relying on business intelligence teams or data scientists to collect data from disparate systems, run predictive models, and create segments… Full Story: CMSWire

How Better Tech Equals Business Intelligence for Propane Marketing

The Marketing Analytics Canvas Tool. To help marketers address such challenges, we created a tool that guides the process of designing an… Full Story: MIT Sloan Management Review

Why brands must embrace responsible marketing practices

Responsible marketing practices are necessary to build customer trust and ensure long-term success. Full Story: MarTech

4 Elements of a Successful Brand Refresh

To successfully reinvent your brand, you must rethink your approach to product, story, culture, and customer. Full Story: Harvard Business Review

Can Google, Apple and Amazon listen to our conversations through our phones?

There are theories that companies like Apple, Google and Amazon use their devices and websites to listen to your conversations. Full Story: CapeTalk

Digital Disruptions: Past, Present, and Yet to Come….

I have experienced first hand all of the digital disruptions since the arrival of the personal computer in the 1980s. Full Story: Business 2 Community

Originally published at on December 23, 2021.




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Integrated Marketing Edmonton

Integrated Marketing Edmonton

We are an innovative marketing company that delivers complete & cost-effective solutions in Edmonton! #MarketingInEdmonton #EdmontonMarketing #EdmontonBusiness

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