Measuring influencer marketing programmes — Measuring influencer marketing programmes As brands increase influencer marketing spend, it is vital to be able to accurately quantify the return on that investment. Full Story: Econsultancy Top marketing trends of 2022 with the best ROI for startups Startups typically have a tighter budget to work with and fewer options…

Marketing Locally? 11 Ways to Make Your Interactions More Personal — Marketing Locally? 11 Ways to Make Your Interactions More Personal Local shoppers can become a business’s most loyal customers by helping spread the word about the business to other community members. Full Story: Small Business Trends How using multichannel marketing can boost conversion rate Through multi-channel marketing, marketers will be…

It’s never been harder to get customer eyeballs on our business. If you want to cut through the noise, you must understand how digital… — How To Make Your Digital Marketing Overhaul A Success Cohesion is an element often lost in most marketing efforts. Full Story: Techiexpert.com 4 Major Trends Driving Success in Influencer Marketing Influencer marketing is not a new concept, but it’s enjoying newfound reach. Full Story: Retail TouchPoints

You still don’t have marketing security? — You still don’t have marketing security? How fighting bots and fake users became the modern marketer’s top priority. Full Story: Search Engine Land How to Be More Efficient and Strategic About Your Content Marketing Strategy Content marketing is essential to promote your brand and business and to bring in leads…

The landscape of marketing has evolved significantly over the past decade, offering marketing pros seemingly endless opportunities to… — 5 Content Marketing Strategies For Law Firms Behind every successful enterprise is a set of well-planned and well-implemented marketing strategies. Full Story: Forbes 3 Ways To Use Your B2B Marketing Budget In 2022 The beginning of a new financial year means new marketing budgets, but what should you invest in…

4 Things Brands Should Know Before Tapping Into Gaming Influencer Marketing — 4 Things Brands Should Know Before Tapping Into Gaming Influencer Marketing A massive audience. Millions of eyeballs glued to screens. Captivated listeners taking in every word and completely immersing themselves for hours at a time. Full Story: Forbes Stop Burnout: Why Micro-Habits Matter In Marketing Marketers are facing more scrutiny…

Top Benefits of Video Marketing for Small Businesses — Top Benefits of Video Marketing for Small Businesses So to reach your target audience, you must maintain a strong video marketing strategy. With more and more businesses moving towards online platforms,… Full Story: The State Journal Top 5 influencer marketing strategies for holiday sales Promotional campaigns across various channels are…

Consumerist behavior has changed and evolved. People are becoming more conscious about their choices and what they spend their money on… — 15 Exciting Ways To Leverage Artificial Intelligence In Marketing And Advertising Companies are using artificial intelligence for basic communication, to make product recommendations and more. Full Story: Forbes Using analytics to optimize marketing spend and drive sales

Why Rewards Marketing Is Effective in the New Age of Advertising — Why Rewards Marketing Is Effective in the New Age of Advertising If advertisers want to succeed in a world that’s increasingly driven by permission, they need to change the way they interact with consumers for two key reasons. Full Story: MediaVillage Privacy-first era requires a more strategic marketing approach For…